About

Behind the Curiosity.

The experiences, questions and changing disciplines behind the work.

I’m FARHADNADI, a designer by profession, an artist by instinct, and someone who has never been particularly good at staying inside one discipline.

I was a curious kid who couldn’t stop asking why. That part hasn’t changed. I have simply found more ways to ask better questions.

01

Where it began

I loved silhouettes before I knew what design even meant. I filled the margins of my school books with drawings instead of notes—a habit no teacher ever fully appreciated.

I loved silhouettes before I knew what design even meant. I filled the margins of my school books with drawings instead of notes—a habit no teacher ever fully appreciated.

I remember staring at TIME magazine covers—the red frame, the typography, the composition—with zero idea why I couldn’t look away. I just knew I couldn’t. I loved movie posters too. Not for the films, half of which I never saw. For the design.

I used to borrow English comic books from the library and understand maybe three words per page. It didn’t matter. The drawings, layout and storytelling were already speaking a language I understood, long before English was one of them.

One of my paintings was selected at borough level in school. A small thing, technically, but it was the first time I realised other people could see what I was making—not just me.

02

Becoming a designer

During military service, I became friends with someone studying at an art university. That friendship quietly rerouted my entire life. He persuaded me to sit the entrance exam for Graphic Design. I got in. Everything since has followed from that one conversation.

During military service, I became friends with someone studying at an art university. That friendship quietly rerouted my entire life. He persuaded me to sit the entrance exam for Graphic Design. I got in. Everything since has followed from that one conversation.

University gave me a bachelor’s degree, then a master’s in Graphic Design. Before I had even graduated, I started my own design company. It worked. That was the moment a hobby quietly became a career without asking permission.

03

Beyond one discipline

Somewhere along the way, I also fell for drawing, sculpting and visual storytelling. It turns out one obsession invites others.

Somewhere along the way, I also fell for drawing, sculpting and visual storytelling. It turns out one obsession invites others.

Today my work moves between design, sculpture, photography, music and emerging technology. Each medium lets me approach an idea differently: photography observes, painting involves the body, design brings image and information together, spatial work invites people inside, and music gives language to what an image cannot fully explain.

04

What stays constant

I’m still curious, still asking the same kind of “why” I asked as a child in front of a magazine rack. The medium changes. The curiosity behind it doesn’t.

I’m still curious, still asking the same kind of “why” I asked as a child in front of a magazine rack. The medium changes. The curiosity behind it doesn’t.

Design simply turned out to be the most patient way to keep asking—and every new discipline offers another way to look for an answer.

Formal education · independent learning

My Learning Path.

Through formal education, independent study and continued curiosity.

01 · Formal education

At
university

Bachelor’s and master’s degrees in Graphic Design—an education that turned a lifelong instinct for images, composition and visual storytelling into a professional practice.

02 · Beyond university

Through
practice

Independent study, professional experience and constant experimentation across design, art, photography, spatial work, sound and emerging technology.

03 · What I’m exploring

Still
learning

Humanity, consciousness, relationships, time, space and our place in the universe—alongside architecture, music, physics and emerging technology.

04 · Leadership & delivery

Making ideas
happen

Alongside my creative practice, I have managed design teams and delivered complex exhibition, publishing, print and broadcast projects—from early concepts and coordination through production and completion.

At a glance

A Few
Details.

Based in
Location to be added
Working across
Design · Art · Photography · Spaces · Sound · Emerging technology
Education
Bachelor’s and master’s degrees in Graphic Design
Selected experience
Creative direction, design-team leadership and project management across exhibitions, publishing, print and television
Languages
Details to be added
Currently curious about
Human relationships, consciousness, our inner lives and our place in the universe

When the story is ready, it should end with where you are now, not with a résumé.

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