Philosophy
How I think .
Sometimes I begin with a question of my own. Sometimes someone brings me a question that needs an answer.
I don’t always choose where a project begins. But I choose how deeply I look into it.
01Find the difference
When a project begins with a client, I start by listening. I learn what they need, how they imagine the result and who they need to reach. References help me understand their visual language, but they are never instructions. The question I return to is: what makes you different?
When a project begins with a client, I start by listening. I learn what they need, how they imagine the result and who they need to reach. References help me understand their visual language, but they are never instructions. The question I return to is: what makes you different?
02Follow the question
Personal work begins with questions that feel fundamental: our relationships, inner lives, consciousness and our place in the universe. They may be ancient or entirely new. What matters is how they pass through my character, memory and way of seeing.
Personal work begins with questions that feel fundamental: our relationships, inner lives, consciousness and our place in the universe. They may be ancient or entirely new. What matters is how they pass through my character, memory and way of seeing.
03Let the idea choose its form
I think every visual artist carries a kind of knife. A photographer cuts from reality with a lens and frame. Painting lets the body, brush and colour enter the thought. Graphic design engineers image, type and information. Music lets language speak when an image cannot carry everything.
I think every visual artist carries a kind of knife. A photographer cuts from reality with a lens and frame. Painting lets the body, brush and colour enter the thought. Graphic design engineers image, type and information. Music lets language speak when an image cannot carry everything.
04Enter the third dimension
A flat work asks someone to stand in front of my thinking. Sculpture and spatial work invite them to come closer, move around it and enter it. The idea gains scale, weight, texture, time and more than one point of view.
A flat work asks someone to stand in front of my thinking. Sculpture and spatial work invite them to come closer, move around it and enter it. The idea gains scale, weight, texture, time and more than one point of view.
05Stop when questioning begins
I don’t believe a work becomes perfect. I continue until it communicates in the strongest form available to me—until someone stops, looks again or leaves with a question. I stop working when the viewer starts questioning.
I don’t believe a work becomes perfect. I continue until it communicates in the strongest form available to me—until someone stops, looks again or leaves with a question. I stop working when the viewer starts questioning.